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HEADSTART FASHION aims at making Central Denmark Region a national growth centre for fashion and at the same time constitute a hub that gathers the region’s fashion industry and creates new networks at a national and international level. Starting from Central Denmark Region, the purpose of HEADSTART FASHION is to contribute to growth, development and collaboration in the fashion industry.
The revenue of the private companies in the region accounts for approx. 75 % of the total revenue of the fashion industry in Denmark. 350 companies working with fashion are based in Aarhus Municipality alone, 90 % of which have less than ten employees. For large and medium-sized companies business is generally good, while smaller companies often struggle to grow or even survive. In fact, 40 % of small fashion companies do not survive the first years. This leaves an unfulfilled potential for the combined cluster of fashion and textile companies, since there is no tradition for systematically developing neither vocational nor business competencies. Furthermore, there is no official basis for seeking out potential networks and partnerships.
HEADSTART FASHION continuously organizes activities for developing business and networking skills all over the Central Denmark Region meanwhile pursuing an international agenda.
HEADSTART FASHION plays an active part and represents a valuable actor in the Danish fashion industry, however, only when collaborating closely with other industry actors.
Today, HEADSTART FASHION already has established commercial partnerships to ensure that the organization is financially sound.
To meet its ambitions, HEADSTART FASHION works closely with several prominent organizations, e.g. Dansk Fashion & Textile and the Danish Fashion Institute, educational institutions such as VIA Design and small, medium-sized and large fashion companies primarily based in the Central Denmark Region.
HEADSTART FASHION is a cluster initiative established within the framework of More Creative. More Creative is Central Denmark Region’s and Aarhus 2017 European Capital of Culture’s strategy to stimulate growth and create jobs by supporting the region’s creative industries.